i, copywriter …

Every High Schooler’s Hopes and Dreams

Army National Guard State Champion

Media: Print
Client: Army National Guard
Industry: Military
Published: Available Nationally

Comments: High school. Never has there been a higher concentration of similarly minded individuals compressed into a single place for a set number of days. The smart advertiser uses this to their advantage. Even more so if they tap into the ubiquitous hopes of dreams of their audience … like becoming a State Champion in some sport or academic competition. This ad developed for the Army National Guard lets everyone know who the State Champion really is: the National Guard Soldier.


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