i, copywriter …

Tell them what they want, what they really, really want …

Army National Guard Command Respect Billboard

Media: Billboard
Client: Army National Guard
Industry: Military
Published: Available Nationally

Comment: Billboards sometimes become a challenge because some clients want to pack as much information as humanly possible into the space allotted. And billboards are pretty big spaces. That wasn’t a problem with this one. All it took was two words to convey to our 18-24 year old target demographic that the Guard was all they needed to get the respect they so clearly deserve.

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