i, copywriter …

Use Humor to Promote National Security, Part 2

NSA Employee Referral Program PosterMedia: Print (Poster)
Client: National Security Agency (NSA)
Industry: Government
Published: On Spec

Comments: Sometimes the nature of the program and a poster’s proposed location can provide a creative spark. In this case, NSA was proposing an Employee Referral Program (ERP) that didn’t include any incentives (money, time off, etc.). Couple that with the fact that it was intended for use in cafeterias, and this is what I came up with … who said there’s no such thing as a free lunch?



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