i, copywriter …

Discrimination is a bad word, right?

NSA Diversity Ad Concept We Discriminate

Media: Print
Client: National Security Agency
Industry: Government
Published: On Spec

Comment: Hiring is a naturally discriminatory process. You’re taking a large pool of candidates and narrowing it, eventually, to that one person who will best fill the necessary role. This ad, intended for placement in a diversity publication, takes the idea of discrimination and turns it on its head to illustrate that point.


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