Media: Banner Ad
Client: Army National Guard
Published: Online at MaxPreps.com
Comments: A fly pattern is a route run by a wide receiver in football. The Give and Go is a play run in basketball. The slam dunk, clearly, is the spectacular feat that takes you to the hoop. These banners (which were originally animated, but aren’t supported here) were used during their respective seasons (football, basketball) on a Web site that caters to high school athletes and their supporters (www.MaxPreps.com). Using language that the players would immediately identify with their sport creates a positive association between the Guard and the high school student athletes that are prime candidates to become recruits.
June 11, 2011 | Categories: Advertising | Tags: Advertising, animated gif, Army National Guard, Banner Ad, Copywriter, Copywriting, digital, Military, Military Recruitment, Online, Web Ad | Leave a comment