Comment: Simply stated, the art and science of healing is a noble profession. Doubly so when serving those who served. The men and women of the armed forces who have suffered broken bodies, minds and spirits because of their sacrifice are certainly heroes. But no more than the heroes who help them heal, get back on their feet, and get on with life. Therefore this series of posters for an Employee Referral Program is intended to make that distinction.
Client: Department of Veterans Affairs, Healthcare Retention and Recruitment Office
Industry: Health Care
Published: Industry Publications
Comments: One night, to get in the spirit of what I was dealing with for this ad, I shut off all the lights in my house on my way to the basement. There in near total darkness, I closed my eyes and tried to make my way to my bedroom. I figured this would be a snap … I do it almost every night by the soft glow of street lights coming in through the windows. Several new bruises and colorful expletives later, I got to my bedroom without opening my eyes, but the experience did a lot to open them. I gained a lot of respect for the bravery of people who struggle with low vision and blindness. If the tables were turned, I’d face my livingroom with trepidation. They face a dynamic environment every day. And the VA needed people to help the soldiers who served the country and protected our freedoms to experience their own Independence Day.