i, copywriter …

Posts tagged “On Spec

Discrimination is a bad word, right?

NSA Diversity Ad Concept We Discriminate

Media: Print
Client: National Security Agency
Industry: Government
Published: On Spec

Comment: Hiring is a naturally discriminatory process. You’re taking a large pool of candidates and narrowing it, eventually, to that one person who will best fill the necessary role. This ad, intended for placement in a diversity publication, takes the idea of discrimination and turns it on its head to illustrate that point.


VA Hiring is Serious Business

 VA Employee Referral Program Concept 2 VA Employee Referral Program Concept 3
VA Employee Referral Program Concept 1Media:
Print
Client: Department of Veterans Affairs
Industry: Healthcare
Published: On Spec

Comment: Simply stated, the art and science of healing is a noble profession. Doubly so when serving those who served. The men and women of the armed forces who have suffered broken bodies, minds and spirits because of their sacrifice are certainly heroes. But no more than the heroes who help them heal, get back on their feet, and get on with life. Therefore this series of posters for an Employee Referral Program is intended to make that distinction.


Use Humor to Promote National Security, Part 2

NSA Employee Referral Program PosterMedia: Print (Poster)
Client: National Security Agency (NSA)
Industry: Government
Published: On Spec

Comments: Sometimes the nature of the program and a poster’s proposed location can provide a creative spark. In this case, NSA was proposing an Employee Referral Program (ERP) that didn’t include any incentives (money, time off, etc.). Couple that with the fact that it was intended for use in cafeterias, and this is what I came up with … who said there’s no such thing as a free lunch?

 


Use Humor to Promote National Security

NSA Employee Referral Program

Media: Print (Poster)
Client: National Security Agency
Industry: Government
Published: On Spec

Comments: Employee referral programs work. That’s why businesses, organizations, and government agencies continue to use them. The challenge is getting employees to notice. So in the high pressure world of national security, what’s the best way to do that? Inject a little levity …

 

 


Get a Fair Trade

National Security Agency Print Ad Trade Your Tags

Media: Print
Client: National Security Agency
Industry: Government
Published: On Spec

Comment: One of the great benefits to joining the National Security Agency (NSA) straight out of the military is the ability to transfer accrued benefits. But due to NSA’s highly selective hiring process, they’re not looking for just any soldier, sailor, Marine or airman. They’re looking for the most intelligent soldiers with an incredibly specific skill set. So with this ad we wanted to prequalify people while sending a compelling recruitment message. This ad was incredibly focused. Not only did it target the audience, it targeted the specialty. First, only those who knew Arabic could read the headline (Translation: “Trade Your Tags for a Badge”), and second, only those with military experience would intuitively understand the message (dog tags for the ID badge).


It’s Time to Get Serious

Army National Guard Stadium Sign

Media: Stadium Sign
Client: Army National Guard
Industry: Military
Published: On Spec

Comments: I wanted to get into the heads of the people who would be seeing this banner, namely the students, athletes, parents, teachers, and coaches who attend high school sporting events in the school’s stadium where this banner was slated for display. And since they would ostensibly be there to view an athletic competition I elected to go with a declarative headline associated with their activity (“game”) coupled with a dramatic image. The message is clear: no matter how good you think you are, you’ll be better in the Guard.