i, copywriter …

Posts tagged “Poster

The Exception to the Rule

Army National Guard Kiosk Poster

Media: Print
Client: Army National Guard
Industry: Military
Published: Available Nationally

Comment: The rule is that posters are supposed to have limited text, kind of like a billboard. That is unless it’s a poster intended for bus kiosks and subway stations. A little extra text gives transit users something to read while they’re waiting for their ride to work or school.


VA Hiring is Serious Business

 VA Employee Referral Program Concept 2 VA Employee Referral Program Concept 3
VA Employee Referral Program Concept 1Media:
Print
Client: Department of Veterans Affairs
Industry: Healthcare
Published: On Spec

Comment: Simply stated, the art and science of healing is a noble profession. Doubly so when serving those who served. The men and women of the armed forces who have suffered broken bodies, minds and spirits because of their sacrifice are certainly heroes. But no more than the heroes who help them heal, get back on their feet, and get on with life. Therefore this series of posters for an Employee Referral Program is intended to make that distinction.


Every High Schooler’s Hopes and Dreams

Army National Guard State Champion

Media: Print
Client: Army National Guard
Industry: Military
Published: Available Nationally

Comments: High school. Never has there been a higher concentration of similarly minded individuals compressed into a single place for a set number of days. The smart advertiser uses this to their advantage. Even more so if they tap into the ubiquitous hopes of dreams of their audience … like becoming a State Champion in some sport or academic competition. This ad developed for the Army National Guard lets everyone know who the State Champion really is: the National Guard Soldier.


Use Humor to Promote National Security, Part 2

NSA Employee Referral Program PosterMedia: Print (Poster)
Client: National Security Agency (NSA)
Industry: Government
Published: On Spec

Comments: Sometimes the nature of the program and a poster’s proposed location can provide a creative spark. In this case, NSA was proposing an Employee Referral Program (ERP) that didn’t include any incentives (money, time off, etc.). Couple that with the fact that it was intended for use in cafeterias, and this is what I came up with … who said there’s no such thing as a free lunch?

 


Use Humor to Promote National Security

NSA Employee Referral Program

Media: Print (Poster)
Client: National Security Agency
Industry: Government
Published: On Spec

Comments: Employee referral programs work. That’s why businesses, organizations, and government agencies continue to use them. The challenge is getting employees to notice. So in the high pressure world of national security, what’s the best way to do that? Inject a little levity …