i, copywriter …

Posts tagged “Print Ad

Theme of the Moment

Army National Guard Leadership Poster

Media: Print
Client: Army National Guard
Industry: Military
Published: Available Nationally

Comment: Campaigns are often built around themes and this ad, like the previous one, is part of a larger campaign focusing on the term “Moment.”


The Exception to the Rule

Army National Guard Kiosk Poster

Media: Print
Client: Army National Guard
Industry: Military
Published: Available Nationally

Comment: The rule is that posters are supposed to have limited text, kind of like a billboard. That is unless it’s a poster intended for bus kiosks and subway stations. A little extra text gives transit users something to read while they’re waiting for their ride to work or school.


Discrimination is a bad word, right?

NSA Diversity Ad Concept We Discriminate

Media: Print
Client: National Security Agency
Industry: Government
Published: On Spec

Comment: Hiring is a naturally discriminatory process. You’re taking a large pool of candidates and narrowing it, eventually, to that one person who will best fill the necessary role. This ad, intended for placement in a diversity publication, takes the idea of discrimination and turns it on its head to illustrate that point.


Advertising Answers the Questions

Army National Guard B&W Ad

Media: Print Ads
Client: Army National Guard
Industry: Military
Published: Available Nationally

Comment: There are questions in all advertising, be they implied or implicit, my job as a copywriter is to answer them.


VA Hiring is Serious Business

 VA Employee Referral Program Concept 2 VA Employee Referral Program Concept 3
VA Employee Referral Program Concept 1Media:
Print
Client: Department of Veterans Affairs
Industry: Healthcare
Published: On Spec

Comment: Simply stated, the art and science of healing is a noble profession. Doubly so when serving those who served. The men and women of the armed forces who have suffered broken bodies, minds and spirits because of their sacrifice are certainly heroes. But no more than the heroes who help them heal, get back on their feet, and get on with life. Therefore this series of posters for an Employee Referral Program is intended to make that distinction.


Doing Good Is its Own Reward

Army National Guard Billboard

Media: Billboard
Client: Army National Guard
Industry: Military
Published: On Spec

Comment:  At first glance this might appear to be a massive editorial and proofing faux pas. Shouldn’t that be “You’ll Do Well?” Actually, no. Not if you consider good as a noun rather than an adjective. And that’s exactly what the Soldiers of the Army National Guard do: good deeds for the community, the nation, and yourself.


Every High Schooler’s Hopes and Dreams

Army National Guard State Champion

Media: Print
Client: Army National Guard
Industry: Military
Published: Available Nationally

Comments: High school. Never has there been a higher concentration of similarly minded individuals compressed into a single place for a set number of days. The smart advertiser uses this to their advantage. Even more so if they tap into the ubiquitous hopes of dreams of their audience … like becoming a State Champion in some sport or academic competition. This ad developed for the Army National Guard lets everyone know who the State Champion really is: the National Guard Soldier.