i, copywriter …

Posts tagged “television

NSA Comes Out of Hiding

Media: Commercial, broadcast
Client: National Security Agency
Industry: Government
Published: circa 2010

There’s an old joke at the National Security Agency that NSA stands for “No Such Agency.” Yes, super-secret clandestine agencies tend to fly under the radar. Or at least want to. You can imagine how challenging the recruitment environment is in this kind of atmosphere. But when you’re in direct competition with Google, CIA, and FBI for the world’s smartest people, it’s advisable to come out of hiding. Producing your first ever television commercial and airing it in highly targeted markets during the season premier of Lost is a good way to do that.