i, copywriter …

Posts tagged “Web Ad

All Hail the Uber-Geek

Media: Digital Multimedia
Client: National Security Agency
Industry: Government
Published: 2010

The general population pretty much ignores the world of digital threats. Let’s face it, most of us are happy with our cute cat videos, cheeseburgers, and reality TV. But not the uber-geeks at NSA. They deal with digital threats 24/7/365, delight in a universe of digital challenges, and regale in their ability to face those challenges. In 2010, I collaborated on this digital multi-media to illustrate the threat to our nation, NSA’s role in defending the country, and how cool it is for the uber-geek to work there.

Watch Your Language

Army National Guard Online BannerArmy National Guard Online BannerArmy National Guard Online Banner

Media: Banner Ad
Client: Army National Guard
Industry: Military
Published: Online at MaxPreps.com

Comments:  A fly pattern is a route run by a wide receiver in football. The Give and Go is a play run in basketball. The slam dunk, clearly, is the spectacular feat that takes you to the hoop. These banners (which were originally animated, but aren’t supported here) were used during their respective seasons (football, basketball) on a Web site that caters to high school athletes and their supporters (www.MaxPreps.com). Using language that the players would immediately identify with their sport creates a positive association between the Guard and the high school student athletes that are prime candidates to become recruits.