i, copywriter …

Posts tagged “Writing

Theme of the Moment

Army National Guard Leadership Poster

Media: Print
Client: Army National Guard
Industry: Military
Published: Available Nationally

Comment: Campaigns are often built around themes and this ad, like the previous one, is part of a larger campaign focusing on the term “Moment.”


AmeriCorps*VISTA, In Service to America

AmeriCorps - In Service America Cover

Media: Print and Online .PDF
Client: AmeriCorps*VISTA
Industry: Government/Volunteerism
Published: Book format and Online

Comment: Of all my projects, this one stands out as one of the most satisfying. In honor of their 40th anniversary, AmeriCorps*VISTA wanted to develop a commemorative book filled with the first person accounts of VISTA volunteers from each decade of its existence. I edited the submissions, ghost wrote a few stories (even one for a member of Congress), and researched and wrote the introduction. And though I did all this back in 2005-06, I still feel it’s one of the most compelling pieces I’ve developed. Download the full text here … 

 


Great Words

“But so far as I know, they’ve yet to come up with a powerful form of communication that does not at least begin life as words.”

– Alex Bogusky, 2008, in the forward of Hey Whipple, Squeeze This. by Luke Sullivan